Website Analytics Tools
Website Analytics Tools are used to measure, collect the digital footprints from the visitors’ to your website. Later on this data is analysed and reports are generated to understand and optimize the web usage.
Website Analytics Tools are not meant for web traffic measurement, The best usage of these tools are for business and market research. It helps to assess and improve the effectiveness of a website.
Once you have created your website using WordPress and created content for website too. Now What? People should throng to your website, because you have some fantastic content loaded on your website, right? How the people will know you have done a marvellous job. There is a need for Search Engine Optimization.
People started visiting your website. You wanted to retain the visitor base, so you created the Facebook Page and thanks to the Facebook Page Marketing, you now have a steady stream of data. You should now analyse the data gathered. But hey! How would you gather that data? There must be some tools to gather it.
Website Analytics Tools !!! Bang On! There are tools available to do the exact work. This is called web analytics or website analytics. There are web tracking or analytics tools which track the visitors’ data, do all the website data analysis for you.
With the help of these tools you can tweak the approach to satisfy the visitor’s requirements and retain the higher search ranking in search engines results page.
So, what are the Best analytics tools available for you.
Google Web Analytics
This is perhaps the most sought after Website analytics tool from the house of Google itself. It gives many enriching and insightful features. However it does have a little bit of learning curve. So you would probably learn a bit about Google Web Analytics thru its education pages. Google Web Analytics has added a facility for displaying the Real Time Users.
You get an immediate picture of who are the people are online on your website. You can then drill down to what referrals they used for coming to your website. The drill downs are available for interest, Geo, Behaviour, Technology, Mobile. etc.
How about knowing how users navigate through your website.
If we take a closer look at what’s happening for users coming from The United States.
In the above image as you can see that 162 sessions out of 193 sessions dropped off. This gives tremendous helpful insights of more than 83% users are dropping out of your website on seeing the home page. You MUST look at your design and change it. May be changing the WordPress theme or the colour combination or the layout, If you are using the WordPress to create your website, otherwise you may lose the valuable traffic in the time to come.
How the users are coming, what is source from where users are coming to your website. This is a critical information for your website. The Acquisition Section gives you precisely this information about how visitors are coming to your website. In the above picture you can see 43% traffic is coming from the Social Media Platforms. Remember you have created a Facebook book and marketed it too. So can give a second look at it for giving second round of Facebook advertising, if you think that it will increase the visitor count and your website will be even more popular.
This is another web tracking tool available to you in freemium mode. While some basic features are available to you, they are restricted for up to 2000 page views per month.
Some cool features which I liked are
Live User Statistics on the dashboard
This is real time data display. The clear display of what is happening on the website today. you get the clear understanding.
The toolbar at the bottom of the browser keep on showing the real time data about users, on
- How many users are online
- New visitors Today
- Returning visitors
The Browser Tab also shows how many active users are there on the website at any given point of time. This achieved even without opening the Hitsteps Dashboard Page in the browser.
Active Online Visitors / Recent Users Information:
This section gives you information about each user and information like.
- Device used for viewing
- IP Address
- Referral URL
- Number of pages viewed in the session.
- Time spent on each page.
- If the user is a new visitor or returning user
The most important part is you can chat with the user if the user returning frequently to your website. The most frequently visitor is displayed using the red heart symbol.
The Loyal Visitor
The visitors to your website is an essential part of success of your website. More the number of loyal visitors, more successful your website will be. This snapshot gives you an idea about the most loyal visitor on your website. With the help of chat symbol you can chat directly with your loyal customer if it’s online.
If you click on the search icon on the top right hand side, we get data for page views per day for that particular user.
The Busy times
What are the typical busy times of your website. Hitstep gives you this feature. With this feature you can simply tell yourself that what are the best timings for updating your website. So the maximum users can get your new articles as soon as they login to your website. I loved this feature.
Trigger me for something
If you like to be alerted by email or Google Talk, you have this feature for you.
You can get a trigger on your email box if certain conditions are matched. If
- Certain URL visited
- visitor from certain IP Address
- certain keyword is used to arrived on the website
- visitor is from certain city
And there are total of 19 such trigger conditions are there for you. You can get the notification using your Google talk messenger as well.
Other useful widgets comes along with the Hitstep Analytics are
Chat widget: You can install this widget on your website and offer real time help/ support for the user, If your product or service demands.
Visitor Counter: The number of visitors your website had today, or yesterday or total visitors, page views your website had. Sometimes this information is required for showing the popularity of the website.
You can Check out more about Hitsteps Web Analytics here.
There are many other tools like Piwik, Kissmetrics, Crazy Egg, Mixpanel, Woopra etc., however the above two are the tried and tested tools by me. I shall be posting the review of Localytics, which is mainly used for tracking of Mobile Web apps, i used it almost 2 years ago therefore I need to take a fresh look at it as lot many things have changed. Do you know any other tools which are more helpful?