what is digital marketing

what is digital marketing

what is digital marketing? this has become more important question in the current age of digitization. In this article I will try to explain in the simplest possible way the basic questions about Digital Marketing.






What is digital marketing?

It is an umbrella term used for any marketing activity performed using Digital / Electronic Media. It is one of the most cost effective way of reaching your targeted audience in the shortest possible time.

There are various ways in which you can market your product / service digitally.

  1. Online Methods
  2. Web Marketing.
  3. Search Engine Marketing.
  4. Search Engine Optimization.
  5. Social Media Marketing.
  6. Offline Methods
  7. Electronic Billboards
  8. Mobile Marketing
  9. Television Marketing

However digital marketing term has become more synonymous with Online Marketing, We will look into online methods only.


Why Digital Marketing?

Globally, digital advertising budget is set to touch USD 278 billion by 2019; there will be more than 150,000 new digital marketing jobs in India by 2020, and Gartner’s 2015 CMO survey found that companies no longer think of it as a special domain of marketing. Nowadays almost all marketing is online.

Online Marketing, is providing a last mile reach for the product or services offered. As per recent statistics, India has estimated to have 34 Crores plus of Smartphones by the year 2017.

According to http://www.internetlivestats.com/internet-users/india/, nearly 34.8% of the population of India has access to the internet. This is growing by leaps and bounds every year.

Looking at these figures, one may not think twice before delving into digital marketing of its businesses. There are far less people available to do the job and far more opportunities exists for those who want to make their career in this field of Online Marketing.

The Scenario

People do not go online nowadays, they spend considerable time of their lifespan there. Whenever people feel like exploring things or need some information, they turn to the Internet. Searching for their requirement, this is the moment when businesses can capture the attention of their prospective clients and hold on to it, to convert it into sale and close it.

So how to capture those moments, this is the challenge and I will share all my experience with you through the jungle and jargon of digital marketing, so that you will improve your business sales as well as online presence. That too in a very cost effective way.

Online Marketing can enhance the reach of your business and utilities/ tools are available with which one can increase the engagement with the customer, making a sticky point, where customer will come again and again to your businesses and increase your business sales and reputation.

Social Media Marketing

Social Media Marketing is part of the Online Marketing strategy and it is extremely beneficial in engaging the existing customers or prospective customers to repeatedly return to your online business or your brick and mortar style business location.

These Social Media Marketing tools are not a rocket science, just we have to learn how to train yourself to these new age marketing tools. If you use these tools wisely you can increase your sales year after year efficiently.

You website on Internet is found by the content inside it. How content rich your website is? This is the only parameter which will survive you in this age of Information.

The Search Engines

People typically search using google.com or yahoo.com or bing.com. There are other search engines present as well, however these are the most widely used search engines and our websites should be very receptive to these websites, so that these search engines will rank your website higher.

You can make money online with the help of digital marketing techniques.