Understanding Facebook Marketing Basics

Facebook Marketing

Understanding Facebook Marketing – The Basics

Facebook Marketing is an act of harnessing the reach of Facebook to the very specific user base of your choice. It is a great tool to market your product or service and increase the brand awareness as well.

What is online marketing?

Online marketing, or Internet marketing, is any methods of letting the company name know out to the public using Internet resources.

The advertisements can be varying from a subtle message to some direct sales pitching; it varies depending on the business type and the product or service.

Until very recently online marketing was restricted to the Banner Advertisement. However with the passage of time it is changing its form. The Social media marketing is new form of online marketing.

Social Media Marketing

Social Media Platforms have emerged in a big way in the last decade, having a very powerful and HUGE following worldwide. Its impact can be measured by events such as Arab uprisings in 2011 or very recent events in southern Indian city of Chennai, where huge crowd were out in the open to protest against a judicial decision affecting their local tradition “Jallikattu” (A Bull taming game). The entire protests were organised purely through social media marketing.

 

Statistic: Number of monthly active Facebook users worldwide as of 3rd quarter 2016 (in millions) | Statista
Find more statistics at Statista

As you can see the steady rise in facebook users worldwide, It is more imperative to advertise your content on the world’s most used social media platform.

Facebook Marketing

But how we can advertise our content. We have created a Facebook Page. So the very page we can advertise on Facebook as well as Instagram, using Facebook’s “Boost Post” feature. It’s nothing but advertising campaign of your page.

Let us start by going one by one into how we can advertise. Decide on which post you want to boost, To reach to maximum number of people in shortest time span.

 

Facebook Page

Boost your post

The “Boost Post” button on the right bottom corner as you can see, do the wonders for us. What we want to do with the advertised post. We can add different buttons as given below, Learn More is the default button which will take visitor to our website.

 

fbboost_create_audience

Other options are

fbboost button options

This depends on our intentions with the post.

Define your audience

Now it’s time for us to define who will see our advertisement. Facebook has given this beautiful feature of giving you an option to filter the audience.

fbboost_create_audience_region

 

fbpage_mkt_create_Audience_1

Plus the Interests of the people to refine further down.

fbpage_mkt_create_Audience_2

 

There is no point in showing your “Delicious Pasta Dish” ads to users with Marketing Interests.  You can chose to run the ad on Instagram as well.

A word of caution from my experience. I selected to run the promotion on Instagram and it ran only on Instgram and not on Facebook. So be sure where you want to run the promotion

fbboost_instagram

Choose your budget

Choose your budget. This is the most important part, which will ultimately decide how many users your promotion can target and for how many days. Bucks stops here. 😉

fbboost_budget

fbboost_duration

I ran a small promotion, to give the insight for this post. The result for which I will show in some time.

fbboost_tracking

 

Tracking of your visitors possible using the Facebook Pixel if you have created. The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. This enables you to track the user navigation on your website using different devices. It can be leveraged further for more effective facebook campaigns.

Let’s Preview the advertisement

This is how your promotion would look on the desktop device, It is shown on the right hand pane of the Boost Post window. You can make yourself sure on how the ads will be displayed on different devices.

fbboost desktop preview

Mobile Preview. This is again important as large number of audiences will be looking at your ad from the mobile devices. For that matter even larger than desktop users are on mobile devices.

fbboost mobile preview

If you have selected to run the ad on Instagram, this will give you a preview of how it will be displayed on Instagram.

fbboost instagram preview

You need to make advanced payments once you save these options. Credit Card, Net Banking,  Paytm Mobile Wallet options are available for Indian viewers, This may vary depending on the country where you are in.fbboost add monyfbboost add mony option

Facebook reviews the submission, Once you make a payment. Facebook make it sure that your campaign is following Facebook Advertising Policies.

fbboost review

The review process take not more than 15 minutes.  You get an email on approval of your advert and advertisement starts delivering on the Facebook.

you can see the progress on your Page screen.

fbbost status

If you click on number of people reached, You will get more insights on How the people are reacting to your advertisement.

Note: Make sure that your advert image should not have more text, as It may have impact on how the people react to your website, It may get very few engagements. We shall discuss about the Insights in details in other article.

Now decide on what you may be advertising, create some catchy image and shoot. If you use Facebook Marketing wisely, you should get the best results for your marketing endeavours. Let’s discuss in comments what was your experience with facebook ads.

Facebook Page – Simple!

create a facebook page

Facebook Page

Facebook page – There are really simple ways to get connected online to the targeted community and there is nothing more easy and simple than Facebook pages.  This is one of the best ways to tell the people that you exist online. This gives an excellent opportunity to present your business to the community of 1.871 billion active users a month.  On top of it, Facebook Pages are free to create and reach organically.
Yes! you don’t have to pay anything to invite or share to the people in your friends list. You can tag your friends as well. Facebook pages are for connect with and telling people about your businesses.

What Facebook statistics say

According to Facebook internal data Q2 2016, there are more than 60 million active business pages. More than 1 billion people use Facebook Messenger, automatically integrated with every page.

Facebook pages are responsive in nature, so you don’t have to worry about how they will look on mobile screens. There are more than 1 billion people use Facebook on their mobile every day. So it has a great possibility to reach to the maximum number of people you could even imagine.

Create your first Facebook page

There are six types of Pages you can create.

Six Types of Facebook Pages

These six types almost encompasses all the existing legal business types you can cover in the creating facebook pages. We shall look into each of these one by one.

Local Business or Place

fbpage_localbusiness

This is most suitable for local brick and mortar style of local business like, laundry, Bar, Beauty Saloon, Doctor or Restaurant etc.

You have to select from 51 available type of businesses from the selection box. Once you fill in the business type, detailed address, It will automatically pin your address on the map inside the page. These are the available options to choose from.

Advertising/Marketing Service Event Planning Service Medical & Health
Agriculture Fashion Middle School
Airport Finance Movie Theatre
Apparel Grocery Store Outdoor & Sporting Goods Company
Arts & Entertainment Home Improvement Performance & Sports Venue
Automotive Home Improvement Service Pet Service
Aviation Home Service Public Services & Government
Bar Hospital/Clinic Real Estate
Beauty Hotel Recreation & Fitness
Book Store Hotel & Lodging Religious Organization
Business Landmark & Historical Place Restaurant
Business Service Lawyer School
Casino & Gaming Legal Shopping/Retail
College & University Library Stadium, Arena & Sports Venue
Design Local Business Tour Agency
Doctor Local Service Train Station
Environmental Service Marine Transit Stop

 

Company, organisation Or Institution

fbpage_organisation

This type of pages is suitable for company or organisation like school, colleges, or any formally established company. There are 43 Types of companies or organisations are available to select from. You have to type in the business name along with it.

Options for this category are

Aerospace Company Energy Company Non-Governmental Organization (NGO)
Agriculture Company Finance Company Non-Profit Organization
Automotive Company Food & Beverage Company Organization
Biotechnology Company Government Organization Political Organization
Cargo & Freight Company Health/Beauty Political Party
Cause High School Preschool
Chemical Company Industrial Company Religious Organization
College & University Insurance Company Retail Company
Community Organization Internet Company School
Community Service Labor Union Science & Engineering
Company Legal Company Telecommunication Company
Computer Company Media/News Company Tobacco Company
Consulting Agency Medical Company Travel Company
Education Middle School
Elementary School Mining Company

 

Brand or Product

fbpage_brand

This is most suitable for blogger who want to make fan page for their website or any brand which you want to promote on Facebook. You can select from the 33 types of choices, they are

 

App Page Computers (Brand) Patio/Garden
Appliances Electronics Pet Supplies
Baby Goods/Kids Goods Food & Beverage Company Pharmaceuticals
Bags/Luggage Furniture Phone/Tablet
Board Game Games/Toys Product/Service
Brand Health/Beauty Software
Building Materials Home Decor Tools/Equipment
Camera/Photo Household Supplies Video Game
Cars Jewelry/Watches Vitamins/Supplements
Clothing (Brand) Kitchen/Cooking Website
Commercial Equipment Office Supplies Wine/Spirits

 

Artist, Band or Public Figure

fbpage_artist

If you are an artist or any public figure like any politician, social worker, any celebrity or any of the 30 types of person listed out there, this Facebook page type is just for you.   Check it out from the list, which suits you most.

Actor Entrepreneur News Personality
Artist Fashion Model Pet
Athlete Fictional Character Photographer
Author Film Director Political Candidate
Band Fitness Model Politician
Blogger Government Official Producer
Chef Journalist Public Figure
Coach Motivational Speaker Scientist
Comedian Movie Character Teacher
Dancer Musician Writer

 

 

Entertainment

fbpage_entertainment

If you want to promote any TV Channel or Movie Award, Podcast or anything related to entertainment. You can create a Facebook Page here. You should be from the list below for selection of this type of Facebook page.

Album Movie Character School Sports Team
Amateur Sport Team Movie Theatre Song
Book Movie/Television Studio Sports League
Book Series Music Award Sports Team
Book Store Music Chart Stadium, Arena & Sports Venue
Concert Tour Music Video Theatrical Play
Festival Performance & Sports Venue Theatrical Productions
Fictional Character Performance Art TV Channel
Library Performing Arts TV Network
Literary Arts Podcast TV Show
Magazine Radio Station TV/Movie Award
Movie Record Label

 

 

Cause or Community

fbpage_cause

No option to select from. Just enter the cause or community for which you want to create awareness and you are on.

Hold On … Let me tell you one thing which is more important. What name should you enter?

Top on the list should be, Page name must reflect the page you are creating.

There are some guidelines by Facebook, which says that

Page names can’t include:

  • Terms or phrases that may be abusive or violate someone’s rights.
  • Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
  • Symbols (ex: ® ) or unnecessary punctuation.
  • Long descriptions, such as a slogan. People who manage Pages can add this information to a Page’s About section.
  • Any variation of the word “Facebook.” Learn more at Brand Resources.
  • Misleading words. If a Page isn’t the official Page of a brand, place, organization or public figure, the Page name can’t mislead others into thinking it’s an official Page or that it’s managed by an authorized representative.

Page names can’t consist only of:

  • Generic words (ex: Pizza). Pages must be managed by official representatives of the topics they’re about.
  • Generic geographic locations (ex: New York). However, you can create a Page name for an organization that represents a geographic location. For example, “New York City – Mayor’s Office” and “Queen Elizabeth II of Great Britain” are acceptable Page names.

 

You have selected the appropriate category for your goal, enter the details and click on Get Started and your page is created.

I just created a page for my other website CarryonDeal.in and once created it looks like this.

New Empty Facebook Page

To make your Page a better looking and attractive, you have to update your Profile Photo/ Picture based on your interest and goals.

Write a good “About Page”, this page what lot of times is referred to while looking at your profile.

Now Add Photos, Videos, and Events for your Local businesses. You can list your products here on Shop section of your Facebook page.

add_product

You have two options either interested people should send you a message to complete the purchase.

shop_options

Select the currency in which you want to trade.

You have a shop ready on your Facebook Page. Add some meat into it, add some products.

Change my Facebook Page Name

I want to change my Page Name, Can I do that?  Sure, you can do that using Click “About on the left side of your Page. Then Click on Edit Page Info, Enter the new Page name and click save changes. Review your request and click request changes.

If you want, make 10 products as featured, for the product you want to appear at the top of your page.

You can share the product on your timeline, as soon as it is added to your shop.

With this information at your hand, you can go for a killing Facebook Page which can go viral. What are your ideas on creating a facebook page, What kind of Facebook Page you may create?