Make money online
Yes! You can make money online using digital marketing techniques. Very recently a friend of mine was asking me how he could make use of Digital Marketing to earn money from his website?”
He has a personal blog site hosted on wordpress.com, where he pens down the experience he gets while moving around the places. The writing is nothing specific of anything.
Those are purely his experiences in life and his feedback to it. He was wondering, if he could make money from his website and make a living out of his blog.
I said “Yes” you can make a living out of your blog provided you follow these “10 Golden Rules to earn money from your website” to make it a success.
Golden Rule # 1
Create and Host your own Web site.
Create your own website. Get a good domain name for your web site.
Though creating own website with top level domain (.com, .net, .org etc) is not mandatory, In this case he is already having his wordpress.com free hosting.
I suggested him to continue it. I suggested him to keep updating free blog on regular basis.
However it certainly adds a weightage to your profile in the long run to have your own website.So how you will book a domain name for yourself and get that domain hosted.There are some very good websites which will book a domain for you.
Selecting domain name
Do not go after crazy names or waste too much time on it, because ultimately the content which will help you in the long run and not the domain name. It can help you up to a certain extent only.
Hurray! You got your own domain name registered with you.
It’s time now for the domain to be hosted and some meaningful content pouring to be done. These domain name registrant websites offers web hosting features as well. To start with one can go for the hosting provided by these domain registration websites.
There are other very low priced WordPress hosting websites like unionhost.com, which give you Linux hosting space with
- 5 GB Storage Space
- Unlimited Bandwidth
- 5 Email Accounts
- CPanel Hosting
- PHP and MySQL Database support
This all at ₹ 50 per month; check it out here
You can install WordPress in a single click installation, and that’s all you want to start with. WordPress is a Content Management System written in PHP using MySQL Database and on Linux OS.
This is not our concern. We are not going to be bogged down by the coding jargons or the technicalities of the WordPress. Your Focus should entirely be on content management and user engagement, which will be your bread and butter in the short time from now.
If you know how to code, It’s fantastic, but still DO NOT waste your time on it. Give it to the expert, if at all major modifications to be done. Check out the WordPress Tutorial so that it won’t be alien for you. This is just for your understanding of how it works and nothing more than that. It will help you in day to day content management.
Golden Rule # 2
Create your profile. About Page
Create the about us or about me page. Tell the users who you are, your background in 3-4 lines. What your intentions are in this website. How you are planning to solve users problems, if they follow your blogs. Put your real photo for better perception in visitors mind. This is one of the most important page in your website.
Golden Rule # 3
Create an Email and your signature
Create meaningful and 2-3 email addresses only (better for management) and email signatures for your email addresses, so every email you send will bear the signature, giving out the backlink and give you some kind of authentic look for your profile.
Golden Rule # 4
Write for audience – Your Main Writing – The Crux of the matter
Whatever you write should be written for the audience. You as a Writer may write for yourself, but if it is not reaching or solving any specific problem then it’s useless from earning perspective. So make a theme of your writing so that particular set of words will start appearing in your writing and Keywords will automatically be incorporated in your blogs. No need to spend hell lot of money on costly SEO (Why Search engine Optimization), which we will see in another places. Finally write on a topic you love the most.
Golden Rule # 5
Write Consistently – Regular updates – Google loves it.
When you write consistently, may be daily, twice or thrice a week or any frequency you have decided for yourself, keep that rate of updating the website. The keywords which search engines like will automatically start building up. Google loves the websites which keep on updating regularly.
Golden Rule # 6
Use Social Media Marketing- Reach maximum number of users
Now it’s time for you start digital marketing of your content. For this create Social Media Accounts for this websites. Use your social media accounts if present. Twitter, Google +, Facebook, Pinterest, LinkedIn, YouTube, Slide-share and tumblr are some of the examples where you can keep posting your shortened articles (A synopsis of your article) and give link back to your website. This will automatically generate a backlink what Google likes while ranking a page. Social Media Marketing is a part of your overall digital marketing strategy.
Golden Rule # 7
Create your YouTube channel
Create your channel on YouTube and upload Videos there up to 5 minutes max. Why I am saying 5 Minutes max is because typically internet users are very restless in nature while they are surfing. However the video length may vary depending on the subject. Try to limit it around 5 minutes and create multiple videos so that visitors can be kept engaged using your multiple videos.
Golden Rule # 8
Comment on related blogs with a link pointing to your website
Try to put your view in front of the likeminded people and get connected. Search likeminded people on Twitter, Facebook or the above mentioned social media websites and follow them. Write some meaningful comments on their write ups. If possible give a link back to your website. Again generating the backlink, FREE of cost.
Golden Rule # 9
Engage users – Create Contact Form, Email Newsletter, Comments
There are various ways in which you can engage the visitor on your website.
- Contact us Form
- Comments section on each blog or article
- Newsletter section for building email lists
- Regularly sending emails to the newsletter subscribed users.
Keep contacting your visitors over the period makes them repeating visitors, this is also a part of your digital marketing strategy to engage the visitor.
Golden Rule # 10
Monetise your website
Over the period of time slowly but surely, if you follow the above rules, you will be the authority in your area of writing and you can charge visitors for some personalised service or your product. People will happily pay for it, if it solves their problem. When people start coming to your website and the website traffic/ page views increases, you can put some advertising from the websites like Google AdSense, chitika, Propeller Ads or even affiliate network like Amazon affiliate, Flipkart Affiliate, Snapdeal Affiliate etc. We will talk about this in detail in some time now.
These are the Digital Marketing 10 Golden Rules or commandants, which will certainly increase Google website ranking for your website and earn you money as well, without spending LOT of money. We will discuss in details on to-dos mentioned in this article in coming time. Till then Happy blogging