Blog security simple tips and tricks

Blog Security

Blog security

This is paramount concern for almost all of us. We will discuss something which we can do to prevent our blogs or website from being hacked.

Although hackers are always a step ahead of many of us, because we as a blogger, generally non geeks, so sometimes faces hard time securing our blogs or websites.

Since Most of us are using WordPress for writing our blogs, I will suggest some points with WordPress in consideration. Few tools which are freely available as a WordPress plugin can be used as a defence against hackers or anything which can be termed as illegal access.

Some wordpress plugins

Akismet

You use comments section as a effective medium for engaging visitors. However there is always a threat that someone might spam your website with unsolicited messages. Even some really bad links placed as  back links, which ultimately hampers your website’s search engine ranking.

Akismet is installed along with the WordPress installation. So just go to the plugins page and activate the p

 

Akismet is WordPress plugin which filters the spammy messages and administrator has to intervene and see and decide which messages are really spam or genuine. Some messages do appear as a genuine even though they are spam. This trick we can learn with experience and some extensive reading overtime.

Loginizer

This is one more plugin which comes with the WordPress installation. It is useful in blocking brut force attack from certain IP address after certain number of retries.

If someone tries to login to your WordPress login and failed for more than the specified number of attempts, you as a admin get an email alert. You can quickly get into touch with your housing people to take some quick action.

Wordfence

This is another plugin which fences your website with application firewall. With 22 million+  downloads it is one of the most trusted security available on the wordpress. It has a threat defence feed which continuously updates the plugin with latest firewall rules, malware signatures, malicious IP addresses to keep it updated to fight against the possible threats to your website. It includes web application firewall and malware scanner to keep the website safe and secure. WordPress admin gets an security email alert and allows you to take some prompt action to safeguard your website. You can see the live traffic feed and check who are the humans who is on your website or who are bots crawling your website.

Live Traffic using Wordfence

Live Traffic using Wordfence

The above image shows you that first two hits are from crawlers/ bots while the third record is from a human. The user is using Microsoft IE ver 11  on windows 8.1. The user is from Montreal , Canada. This is very useful information for taking any action if you want to.

Bulletproof Security

This is one more wordpress plugin which safeguards login , database and backup security. Database backup logging, security logging, HTTP error logging, login security and monitoring, Idle session logout are some of the good features it has into its free version. Pro version has data comparison tool, read only file locking along with the free version features. I am currently studying this plugin so I will definitely post more on this plugin at some later stage.

BackupGuard

This is not exactly a security plugin however it is still helpful in backing up your heart of the business that’s correct! The Content of your website. The blog security does include the backing up the existing data, plugins, images, and written text. Backupguard comes handy when you lose your website content due to any unforeseen or out of control event. You can restore your blog within minutes if you have a backup at your disposal.

What else can we do for a blog Security?

The above are some of the few points you can certainly go for, to ensure a blog security. However one more thing which is very basic in nature, is before publishing the blog to the internet, prepare a document may be a word file or pdf file having all the content of your blog. Keep it safe at at multiple places of your choice like local hard disk, CD or USB Drive or even to a Google Drive.

Do share your experiences and any feedback about the above mentioned plugins.

How to Monetise a website – A simple approach

Monetise a website

Monetise a website

We all dream of monetising our website some or the other way. Many a times we do not know how to monetise a website. In this article we will see what are the ways in which we can monetise a website.

There are basically two ways to make money from your website.

Direct or Instant Method

In this approach, we sell products or services directly to the customers.

Sell your Product

If you have any products to sell you can easily set up the shopping cart.  When user purchases any of your products you get money in your account, hence it is direct way of making money. If you are using wordpress then try out WooCommerce shopping cart plugin.

Shopify is another website which you can try. They help you setup your store front on shopify and you are on. They have a monthly pricing model where you will be charged per month, for setting and running your shop on shopify platform.

The another scenario is where you have different shopping cart and you need to integrate payment gateway for processing the payment from the customers.

Sell your Service

If you have any service, subscription which you can rent out, then this can become a steady source of income for you. the only catch is service has to be compelling, where user has to stick to your service. Various examples of services which you can sell are

These are some of the examples of selling a service.

How to accept payment

Unless you accept  money from your customer all your  exercise would be futile. This involves setting up a shopping cart. Getting a merchant account with payment gateway.  Some of the Payment Gateways which you can try out:

  • CCAVenue
  • PayUBiz
  • Payumoney
  • 2Checkout
  • Zaapkay

These payment gateways accepts payments through Netbanking, Credit Card, Debit Card, Mobile Wallets etc.

you need to check which payment gateway gives you the best offer.

Indirect Method

These are the methods where you are not selling any product or services of your own. Rather you are advertising products or services for other providers. If someone engages with the advertisements you are displaying then depending on the business model adapted,  you get paid.

Lets list down some of the major such methods of making money from your website.

Affiliate Marketing

This is by far the most popular way of monetising a website. The most popular network is amazon without doubt. You need to signup for the affiliate program at amazon.com or amazon.in depending on your target audience. This involves displaying advertisements or writing reviews of the products or services from the marketplaces like amazon.

If the visitor makes a purchase through the link provided by you on your website, you become eligible for the affiliate commission, which will be settled monthly to your bank account.

Amazon India commission structure

Amazon US commission structure

you can select your niche and decide on product category which would be more suitable for your website.

In Text Contextual Advertising

This is another area where you can earn lot of money. Provided your website is rich in keywords which advertisers are looking for. This is least intruding experience for the visitor who is reading something on your website.

Since advertisements doesn’t appear unless user hovers the mouse over the keyword double underlined. The Javascript displays ad pop-ups on hovering mouse over it. The script engine matches the keyword and decides which advertisement to be displayed.

Some leading names in providing Contextual advertising network are

Infolinks

Viglinks

Builtintext

Becontext

Google Adsense

It has different  model than the two discussed above.  It works on pay per click model. You as a publisher gets paid only when someone clicks on the advertisement placed on your web page. Google has a very stringent rules for get qualified for the placement of Google Adsense ads.

What are the alternatives

Some very good alternatives to the Google Adsense are

Media.net

Chitika

Adversal

Amazon display ads

What is the solution

You might be wondering why I am listing out so small list of ways to monetise a website.  The reason is there are hundreds of ways and means,  however I don’t want to bog you down with such options and distract your main business of creating content. However we shall discuss each of these options in detail at a later stage. Enjoy creating content and start making money from your website.  Let’s monetise a website.

Find your niche in 4 easy Steps

Find your niche

Find your niche

Are you worried and cannot find your niche. Everyone cannot be the Walmart, amazon or eBay, be it online or offline, which stores literally everything you need from getting up at morning till you drop dead on your bed.

As go down filter your niche, chances of your profitability grows. Read on how to select your niche in 4 easy steps. This selection process of your niche has nothing to do with online or offline career. It is a general guideline to achieve your goal, however you can apply it to your blogging career without second thought.

The Solution

There are various articles available on the internet showing the profitable niche areas where you can try yourself as a blogger or in online career. I am asking you the other way round. First find the niche area which you like or you are master at, then  everything shall fall in line.

Step 1.

Write down all the things which you love to do in present or would love to do if given a chance, also write possible ways of generating revenue out of it by solving others problem. Everyone else’s problem could be your opportunity. solving others problem is the key. People pay for anything that would solve their problem. Keep this in mind.

For example

A.  Swimming 
Possible business opportunities are
           - I can be swimming participants in various tournaments
           - Write blogs about swimming
           - Train others on swimming
B.  Software programming

                          – Participate in freelancing.com style online bidding.
– Create custom software for the people I know and increase your network with the people you know.                              – Write blogs about coding and its issues and solutions.

C.  Equity market trading
           - Actual trading on stock market
           - Giving tips and writing blogs and charging money for help in selection of correct scrip.
D.  Product reviews

                          –  I know lot of outlets with big discounts on daily needs.
– I can write a good product reviews on Daily needs.

E.  Farming

– Producing grains, vegetables and cereals and sell them in the market

Now filter out unneeded things by asking these questions to your inner self.

Step 2.

Find Challenges – What are those things which can be achieved but need considerable training or support? It could be logistics or monetary or both

We shall list down only the big challenges we may face.

A. Swimming.

Though I love to swim, I need a lot more practice and training to be able to participate in tournaments and make career out of it. I am quite a newbie for swimming so writing blogs are also out of question. Training to others also rules because I myself is not yet ready.


B.  Software Programming
I know software programming and I can program for custom orders received. Participating in freelancer.com style bidding can be frustrating at times, as people are bidding for too low prices. Establishing your name in thousands of developers from around the globe can be a daunting task. I need training or may be trial and error method to get into it.

C.  Equity Market Trading
Actual trading on stock market is never an easy and it can literally drains your emotions if not executed properly. To give credible tips / punter calls on scrips can take years together for you to gain the investor confidence.
D.  Farming
Though I love farming, It needs rigorous hands on training  and a huge investment in land and machinery, which could out of reach for many who have already settled in cities and no connection to farming or no properties at the countryside.

Consider removing these items from your list. resulting removal of lot of noise from the to-be niche list. Considering the above points we can safely remove Swimming, Equity Market trading and Farming from our list. That leaves us with Software Programming and Product reviews.

Step 3.

Find possibilities in what are those things which you can do with little bit of training or support.

Look for the training courses in your area. If it is the certification or online of training then you can check out Alison.com. You can further remove the noise by removing those items for which training or support cannot be easily available. Even remove those items which requires considerable amount of monetary investment, which may not be possible at times.

We have already removed such choices due to various factors.

Step 4.

Now think deeply on what are those things which you would love to continue even when you get nothing or negligible income.

Out of Software Programming and Product review. Product review could be the only one which I would continue even without much expectation of monetary rewards. Now this is your niche. Just spice it up with the area of your interest like daily needs as mentioned above.

You can chose to create a product review website or discount coupons or a combination of both, therefore we can safely come to the conclusion that writing blogs on deals available for daily needs is your niche!

You have successfully found your niche area. Now start building your website and start populating the website with your content. You can get help of this how to create content for your website.

Since we are talking about digital marketing as a whole, any area you find just spice up the blog with your niche content. This can be very well applicable to any field of entrepreneurship.

Did you try with this formulae. Just try it and let me know.